What Is a Safavieh Rug?

LND128R from Linden 100 by Safavieh

You may have seen the name Safavieh while looking for area rugs. Safavieh is one of the largest makers and importers of rugs in the world. Along with Surya, Chandra, Nourison, and Loloi, Safavieh is one of the most prolific designers and manufacturers of quality, affordable area rugs on the market today.

The Company

NAT623A from Natura by Safavieh

Safavieh was founded in 1914 in Isfahan, Iran. Isfahan was the artistic and cultural center of Iran for several centuries. Safavieh has been based in the U.S. since 1978. In 1984, the company opened an antique rug and rug reproduction gallery in Manhattan. By 1988, they opened a 12,000-foot gallery in Stamford, Connecticut, and in 1997, Safavieh added home furnishings to its product line. The company has year-round showrooms in Atlanta, High Point, North Carolina, and Las Vegas. Safavieh is headquartered in Port Washington, New York.

The company has a wholesale business and consumer showrooms. Safavieh licenses rugs for Thomas O’ Brien, Ralph Lauren, the Martha Stewart Collection, and features rugs by many different designers in the Safavieh Couture licensing program. The Safavieh Couture designers include David Easton, Thom Filicia, and Suzanne Kasler. Safavieh has been named the Home Decorators Collection Vendor of the Year, and the company recently launched Safavieh Style magazine featuring interior designs by staff.

The word Safavieh is related to the Persian Safavid dynasty, which lasted from 1501 to 1722.  Persian art and culture experienced a renaissance during this period, and rug-making became a major industry. When you buy a Safavieh rug, you can be sure that you’re buying a quality product. If you want an area rug that will last for years, or even decades, without wearing out, choose Safavieh or another brand name with a history of craftsmanship and outstanding design choices.

The Rugs

LND128R from Linden 100 by Safavieh

Safavieh area rugs are available in just about any style you can think of – contemporary, traditional, shag, vintage washed, and Mid-Century Modern, to name a few. Contemporary, Transitional and Traditional Safavieh rugs are the most plentiful with thousands of rugs produced in each category. Most Safavieh rugs are machine-made, hand-tufted or hand-knotted. Wool, polypropylene, and cotton are the most popular materials, followed by polyester and viscose. You’ll also find jute, sisal, hemp, seagrass and microfiber rugs in various styles.

You’ll find a wide selection of runners from Safavieh – well over 7,000, at last count and rugs from small to extra large in every design and material imaginable. Price-wise, you’ll find something for every budget, from $20.00 to just over $7500.00.

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